Marketing is the cornerstone of any successful business...your marketing pieces have to stand out.
Marketing pieces that stand out gets attention, attention draws interest, interest gets appointments, and appointments get a name in the dotted line.
Mark McCall has developed one of the most dramatic and effective weapons in the marketing arsenal, and that’s a Studio Brochure on CD.
Learn to use Mark’s techniques to create a stunning interactive studio brochure on CD that even includes full motion video that plays right off the CD, all contained in a software program costing less than $50.00. Interactive menu puts full control of the presentation into the hands of the user, getting, then keeping the attention of the viewer.
Also learn where to get different types of packaging, at very little cost, to attract desired clientele. Learn where to get royalty free music for your brochure at very little cost and where to get upscale CD packaging for next to nothing.
Mark will show you how to get the entire cost of your production under.45 cents per CD, including CD, label and case. Mark’s studio brochure on CD has been awarded “Best Certified Entry” in the multimedia category at the PPA An-Ne Awards for three straight years. Mark’s entry, created for less than $50 in software, beat out competing entries costing over $1,000 each. The CD’s can be used to market weddings, seniors, children and family portraits.
It’s not rocket science, but it sure looks like it. About the Instructor:
At age eight, Mark was bitten by the photography bug while standing in the grocery line checkout with his mother. Prominently displayed next to the candy was a breathtaking display of images on a 12 month calendar. After begging for, and getting, the calendar, Mark was swept away in the beautiful landscape images on the calendar. After noticing Mark’s interest in photography, his grandmother gave him a plastic 35mm camera, the type you get when you purchase a minimum order of mail order makeup. The mold was set.
Fast forward 35 years….
Mark McCall operates a medium volume studio in Lubbock Tx. specializing in wedding, portrait and commercial photography. Mark had one of the first fully digital studios in Texas and is TPPA’s resident expert on technology and workflow. He regularly beta tests for many photography based software companies, and is webmaster for the Southwest Professional Photographers Association, as well several other photographic based websites. Mark was awarded the 2007 Photographer of the Year Awards from both PPA and SPPPA, and his work has been published in several photography magazines and
publications. He is a 5 time An-Ne Award winner for Excellence in Photographic Marketing. Mark travels extensively all over the US as a photographic speaker and lecturer, and his annual seminars in Texas have sold out every year since 2002.
