Michael R. Scalf Sr. CPP; M. Photog; Cr - API
“The 80% of Photography we Love to Hate!”
Monday 10:00am to 12:00pm
The business segment shows what a business plan is and how to implement it, how to control time management and effectively set goals. The program addresses how to develop systems and procedures to execute daily tasks in order to present a professional appearance to your clients. This includes policies and printed material that can create a Studio Handbook. It also explains the difference between a Studio Handbook and an Employee Handbook. It also addresses customer service as a focal point of your business and how to keep your customers coming back again and again. Integrated custom studio software is reviewed, comparing packages designed specifically for the photography studio to the normal "off the shelf" software many of us already have. Also addressed is the impact of digital imaging on the professional photographer and how it changes the everyday lives of our shooting, production, workflow and time management.
CPP; M. Photog; Cr - API
SWPPA Executive Director
Originally Scheduled Speaker - T.R. Esquivel M.Photog. PPA Certified
*Due to Health Reasons T.R. Esquivel will be unable to present this Program during the Convention.
“THE ART OF MAKING MONEY IN PHOTOGRAPHY”
FROM HIGH VOLUME PASSPORT PHOTOS TO SENIORS, WEDDINGS, EXECUTIVE PORTRAITS, FOOD PHOTOGRAPHY AND MULTI-MILLION DOLLAR EXECUTIVE JETS. T.R. WILL EXPLAIN HOW HE’S TURNED HIS STUDIOS INTO MONEY MAKING MACHINES. HOW PHOTOGRAPHERS CAN MAKE SERIOUS PROFITS SIMPLY BY UNDERSTANDING THE MARKETS WE EACH OPERATE IN, AND USING COMMON-SENSE TO FIND OUT WHERE THE MONEY REALLY IS.
About the Instructor:
T.R.
OPERATES HIS TWO STUDIOS IN LAREDO TEXAS, JUST A FEW HUNDRED FEET FROM
NUEVO LAREDO MEXICO.
